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Market Analysis
What is a Market Analysis?
...A Market Analysis will help you determine what the buyer should be willing to pay for
your property, based upon past sales and present competition.
A Market Analysis is NOT an Appraisal.
A CMA (Competitive Market Analysis) may or may not agree with an appraisal. An
appraisal for a specific reason, i.e. refinance, divorce, probate is based primarily upon
brick, mortar and statistics. Beyond appraisal, a CMA analyzes the market, the economy and
the competition. The seller and the broker, review the information available, and price
the property competitively. It is the agents' role to educate the seller and execute an
effective marketing program. It is the seller's role to price their property and prepare
it for the market.
Compare design
Compare square footage
Compare quality
Compare age
Compare neighborhoods
Compare lot value
Compare amenities
Analyze the economy
Analyze the competition
When you choose an asking price, be able to justify your decision. If a buyer agrees to
your price and the appraiser disagrees, we'll have to try to defend our position. That is
why pricing is so critical. A competent REALTORŪ will present information, discuss
options and strategies, and assist in creation of a marketing program.
A competent REALTORŪ will require that the pricing strategy be based upon fact rather
than fantasy. Whichever price you select, be certain that you have documentation to
support your asking price. It is my job to educate you regarding pricing and property
enhancements, and to market your property to its best advantage. YOUR JOB is to
price your property competitively and to make every effort to present the property in its
best possible condition, not only aesthetically, but also the overall condition.
The Market Analysis is a bringing together of the market, the economy, the
neighborhood, the property condition, the property features, the tax information....all of
this and intuition...pull it all together and choose your strategies. We'll do it together
when you list your property with me!
I have the only guarantee in the business. If you are not satisfied with
my service, you have the right to cancel your MLS agreement with me. Call for the details,
I’ll put it in writing!
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